Welcome to the cutting edge. Here in the world of crypto, we’re leading the financial curve. Crypto is obscure. Most people in America have never touched it. Back in 2021, when crypto was returning unimaginable profits to its investors, the public recognized the feat by crossing the threshold of more than 10% of Americans owning any crypto at all.

We’re the early adopters, and we’re lucky to already be here.

It’s only since Bitcoin’s amazing really above $60,000 in 2021 that we’re seeing crypto getting major and mainstream celebrity endorsements. Until then, it was either a novelty or a fluke in the eyes of a whole lot of people.

On the other hand, a majority of Americans own stocks, often through investment tools like ETFs and retirement investment accounts. There’s no getting around the fact that traditional markets are just further along than the crypto market on the road to maturity.

It’s no surprise, since, as my good friend Nick Black loves to point out, the last new asset class was created back in the 1600s.

Along with ETFs and retirement accounts, there’s something else that traditional stocks have that Crypto doesn’t; leading exchanges. Luckily for us, that’s about to change…

A Crypto Market for Everyone

A new crypto exchange called EDX Markets is getting ready to launch in November with the backing of Charles Schwab and Fidelity Digital assets, along with other major financial institutions like Citadel, Virtu, and Sequoia. Together, they plan to become the definitive crypto exchange, and leverage scale and technology to offer their users reduced transaction fees.

Planning to accommodate both retail and institutional investors, the goal here is to lower entry barriers, and make investing in crypto as easy as investing in stocks. That means creating one single go-to exchange that’s just as much of a no-brainer to use as the big exchanges of the stock market.

In fact, the role of these large financial institutions also means that crypto trading options will suddenly appear in existing stock market brokerage accounts. 34 million people will suddenly have easy access to cryptocurrency trading.

It also means not having to worry about choosing which exchange is right, or bothering with the pitfalls of custodianship, like private keys and wallets.

The easier it is to do something; the more people will do it. That includes buying crypto. If all goes well with this new exchange plan, that means more demand, means higher prices, means more money in your crypto portfolio.

All of this means that crypto is going to be catching up to the rest of the investing world.

Make Money, Not Markets

When people talk about buying stocks, they talk about “the stock market.” That’s one stock market, singular. Technically, the New York Stock Exchange and the Nasdaq are two different institutions, but it’s a separation that most people never need to deal with or worry about.

Most brokerage accounts work just as well for both of these exchanges, so users don’t have to go out of their way to invest in one or the other. Stocks split across both can form one unified portfolio. It really doesn’t matter.

Crypto on the other hand? Sometimes it can feel like there are just as many crypto exchanges out there as cryptos themselves. Just for starters, there’s Binance, Coinbase, Gemini, Kraken, Crypto.com, and that’s just to name a few of the most prominent ones.

Plenty of crypto entrepreneurs start crypto exchanges instead of new cryptos.

Could you imagine Silicon Valley working that way? Bright-faced young founders getting up on stage in their black turtlenecks to sell VC investors on their pitch for a brand-new stock market? It’s ridiculous. But that’s how crypto works these days.

Hopefully, not for much longer. EDX Markets is promising us a better way coming up in just the next month, and that means letting crypto grow using the same kind of trading system that lets the stock market exist at such a massive scale.

We want to get ready by reinforcing our portfolios, buying dips in our most promising assets, and building up our positions in our most reliable cryptos. When the hyperadoption surge comes, we’ll be ready to catch the profits.


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